News Releases

Toyota to Start Sales of Fuel Cell Buses under the Toyota Brand from Early 2017 (in Japan)

Toyota to Start Sales of Fuel Cell Buses under the Toyota Brand from Early 2017 (in Japan)

October 21, 2016

Toyota City, Japan, October 21, 2016 -- Toyota Motor Corporation will begin to sell fuel cell buses (FC buses) under the Toyota brand from early 2017. Having already undergone repeated field tests for practical use, the Bureau of Transportation of the Tokyo Metropolitan Government plans to utilize two of these FC buses (model name: Toyota FC Bus) as fixed-route buses.

Toyota plans to introduce over 100 FC buses mainly in the Tokyo area, ahead of the Tokyo 2020 Olympic and Paralympic Games. In view of this, the FC buses will be sold for the first time in Japan in early 2017, so as to help increase the level of understanding by the general public of the utilization of FC buses as a form of public transportation.

For full details, go to: http://newsroom.toyota.co.jp/en/detail/13965745/

... more

Let's Roll Places…Like on the Green Carpet

Let's Roll Places…Like on the Green Carpet

October 20, 2016
TORRANCE, Calif., Oct. 20, 2016 – Lights (LED, of course, for efficiency), camera (digital to reduce waste)…action!
 
On Saturday, October 22, Toyota and Lexus will celebrate 16 years of partnership with EMA at the 26th annual Environmental Media Awards at Warner Bros. Studios in Burbank, Calif. ... more

Toyota and Net Impact Team Up to Promote Social Equity Through Mobility Solutions

Toyota and Net Impact Team Up to Promote Social Equity Through Mobility Solutions

October 20, 2016
Plano, TX (October 20, 2016) – Today, Net Impact, Toyota and the Toyota Mobility Foundation announced the second year of the Next Generation Mobility Challenge, a competition to inspire millennials to develop solutions to meet critical mobility needs through design thinking. This year’s challenges will focus on tackling issues related to social equity and inclusion.... more

Toyota Financial Services Offers Payment Relief to Customers Affected by Hurricane Matthew

Toyota Financial Services Offers Payment Relief to Customers Affected by Hurricane Matthew

October 20, 2016
TORRANCE, Calif., October 20, 2016 – Toyota Financial Services (TFS) announced it is offering payment relief options to its customers affected by Hurricane Matthew. This broad outreach includes any Toyota Financial Services (TFS) or Lexus Financial Services (LFS) customer in the just-announced FEMA designated disaster areas. 
 ... more

25-Year Game Changer: Toyota, NCFL Pioneer Family Literacy Initiative

25-Year Game Changer: Toyota, NCFL Pioneer Family Literacy Initiative

October 19, 2016
DETROIT (October 19, 2016) – Lupe Maldonado will tell you, “education is key.” That’s because it’s what helped her and her family create a brighter future. Their story started in a garage in Torrance, Calif., more than 20 years ago. That’s where they lived when they came to the U.S. No bathroom. No running water; a mattress on the bare floor. They covered up the holes to keep out the cold and the mice. While it may have been a bleak start, Lupe says just being in America was a dream come true.... more

Informed owners = hAPPy customers

Informed owners = hAPPy customers

October 19, 2016
Want to get the most out of your Toyota?  It’s all in the app.
 
Available at www.Toyota.com/owners, the Toyota Owners App ups the owner experience, offering vast resources to any and everything you could want to know about your vehicle.... more

Rally RAV4 Finishes Second in National Championship in First Attempt

Rally RAV4 Finishes Second in National Championship in First Attempt

October 18, 2016
Torrance, Calif., Oct. 18, 2016 — An entire season of rally racing is a brutal test of man, woman, and machine.  This past weekend at the Lake Superior Performance Rally (LSPR), Ryan Millen, Christina Fate, and their capable Rally RAV4 secured a solid second place finish in the 2WD Class for the Rally America national championship.  It’s a serious accomplishment considering their RAV4 had a stock engine and transmission, as it competed against cars with sequential racing boxes, big turbos, and radical modifications.  Millen also captured top honors, winning the prestigious Rally America Rookie of the Year award.... more

espnW and Toyota Honor ‘Everyday Heroes’ at 2016 The espnW Women + Sports Summit

espnW and Toyota Honor ‘Everyday Heroes’ at 2016 The espnW Women + Sports Summit

October 17, 2016
DANA POINT, Calif. (October 17, 2016) On Friday evening at the seventh annual espnW: Women + Sports Summit presented by Toyota, espnW and Toyota introduced the fourth class of “Everyday Heroes,” an award that celebrates individuals making a difference for women and girls in their local communities through sports. Grants in the amount of $10,000 are provided to the organizations honored.... more

A Solid Foundation: Toyota Family Teacher of the Year Award Winner, Runner-up Arm Parents With the Tools to Improve Children’s Academic Outcomes

A Solid Foundation: Toyota Family Teacher of the Year Award Winner, Runner-up Arm Parents With the Tools to Improve Children’s Academic Outcomes

October 13, 2016
When Jean Ciborowski Fahey of Weymouth, Mass., joins a circle of moms and newborns, she condenses decades of knowledge about brain development into a 20-minute message that’s straightforward and provides parents ways to help their children develop a strong foundation for learning. ... more

A Campus Grows in Plano: CEO Jim Lentz Gives Sneak Peek at the New Toyota

A Campus Grows in Plano: CEO Jim Lentz Gives Sneak Peek at the New Toyota

October 13, 2016
PLANO, TEXAS, Oct. 13, 2016 – More than 1,200 tons of Texas limestone. Twelve acres of glass. Seventeen thousand tons of reinforcing steel. And thousands of construction workers on site daily. For the new Toyota, there’s no place like home.... more

2016 Toyota Texas HQ - A Campus Grows in Plano (Infographic)

2016 Toyota Texas HQ - A Campus Grows in Plano (Infographic)

October 13, 2016

2016 Toyota Texas HQ - A Campus Grows in Plano (Infographic)

2016 Toyota Texas HQ - A Campus Grows in Plano (Infographic)

October 13, 2016

Toyota Recalls Certain Model Year 2016 and 2017 Prius Vehicles

Toyota Recalls Certain Model Year 2016 and 2017 Prius Vehicles

October 12, 2016
PLANO, Texas, Oct. 12, 2016 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 92,000 Model Year 2016 and 2017 Toyota Prius sedan vehicles in the U.S.
 ... more

Toyota One of Best Global Brands According to Interbrand

Toyota One of Best Global Brands According to Interbrand

October 11, 2016
Plano, Texas, Oct. 12, 2016 -- Toyota: most valuable automaker. Top global Asian brand.  
 
That’s according to Interbrand's recently released 2016 “Best Global Brands” report.  In addition to once again earning the title of most valuable automotive brand in the world,
Toyota also became the first Asian company and only automaker to reach a top-five spot on the list. Interbrand estimates Toyota’s 2016 brand value at $53.58 billion, up 9 percent from 2015.... more

Toyota Announces Return of Dream Car Art Contest

Toyota Announces Return of Dream Car Art Contest

October 10, 2016
Toyota Financial Services (TFS) announces its 6th year of hosting the worldwide Toyota Dream Car Art Contest in the United States, which is designed to inspire creativity in youth and encourage an interest in the automotive industry. Now thru Tuesday, January 31, 2017, U.S. youth, ages 4-15, can submit hand-drawn artworks featuring unique concepts of their “Dream Car.” Applicants are sorted into three age categories (4-7 years; 8-11 years; 12-15 years). Judging is based on three criteria: execution of concept; uniqueness; and artistry. For official rules and required entry forms, visit www.TFSintheCommunity.com/DreamCar.... more

Millennials & Manufacturers Mesh on Manufacturing Day at Toyota Bodine Aluminum

Millennials & Manufacturers Mesh on Manufacturing Day at Toyota Bodine Aluminum

October 07, 2016
What do you get when you engage 60 students, mentors, civic stakeholders and manufacturers?  A recipe to inspire the next generation of manufacturers. 

That’s what Manufacturing Day is all about.... more

September 2016 Sales Conference Notes

September 2016 Sales Conference Notes

October 03, 2016
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Division Group Manager, Sales Operations Blake Sturrock discuss September 2016 Sales on October 3, 2016.... more

September 2016 Sales Chart

September 2016 Sales Chart

October 03, 2016

Toyota Motor Sales Reports September 2016 Sales

Toyota Motor Sales Reports September 2016 Sales

October 03, 2016
TORRANCE, Calif. (October 3, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported September 2016 sales of 197,260 units, an increase of 1.5 percent from September 2015 on a volume basis. With the same amount of selling days in September 2016 compared to September 2015, sales were up 1.5 percent on a daily selling rate (DSR) basis. 
 ... more

Toyota to Launch Sales of 'Kirobo Mini'

Toyota to Launch Sales of 'Kirobo Mini'

October 03, 2016
Toyota City, Japan, October 3, 2016 --Toyota Motor Corporation plans to launch sales of its compact and cuddlesome "Kirobo Mini" communication partner through Toyota vehicle dealers across Japan in 2017. The nationwide rollout will be preceded by presales at designated dealers in Tokyo and Aichi Prefecture this winter, for which advanced orders will be taken online. Kiboro Mini is tentatively priced at 39,800 yen (excluding tax).... more

Toyota of Corvallis on Track to be World's First Net Zero Energy Auto Dealership

Toyota of Corvallis on Track to be World's First Net Zero Energy Auto Dealership

September 30, 2016
Corvallis, Ore. (Sept. 30, 2016) – Toyota of Corvallis is on schedule to be the world’s first Certified Net Zero Energy Automotive Dealership. ... more

Toyota Provides Something for Everyone at the State Fair of Texas  with Truck Debuts, Soccer Stars and Fun for the Entire Family

Toyota Provides Something for Everyone at the State Fair of Texas with Truck Debuts, Soccer Stars and Fun for the Entire Family

September 29, 2016
DALLAS (Sept. 29, 2016) – State Fair of Texas visitors will have a wide range of experiences from Toyota at this year’s event, scheduled for Sept. 30 to Oct. 23. An added bonus for Texans, the all-new 2017 Tacoma TRD Pro will make its Texas debut at the event, allowing attendees to see the world’s most rugged and capable mid-size truck up close and personal.... more

World Premiere of Lexus UX Concept

World Premiere of Lexus UX Concept

September 29, 2016
PARIS (September 29, 2016) – Showcasing Lexus’ vision for a compact SUV of the future, the UX Concept will make its world debut at the 2016 Paris Motor Show. Designed by ED2, Lexus' design center in the South of France, the UX Concept represents a new step in the company's design journey and a redefinition of the driving experience.... more

CALL FOR ENTRIES: Toyota and Discovery Education Challenge Teens to Spread the Word on Safe Driving

CALL FOR ENTRIES: Toyota and Discovery Education Challenge Teens to Spread the Word on Safe Driving

September 26, 2016
Plano, TX (September 26, 2016) – Teens speak their own language, whether it’s through the latest slang, emojis or filters on Snapchat. That’s why once again Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, are hosting the TeenDrive365 Video Challenge, which invites teens to create short videos that encourage their peers to drive more safely. Teens can register and submit their entries today through February 23, 2017 at www.TeenDrive365inschool.com. ... more

Toyota Develops a New DNA Analysis Technology to Dramatically Accelerate Improvements in Agricultural Production

Toyota Develops a New DNA Analysis Technology to Dramatically Accelerate Improvements in Agricultural Production

September 23, 2016
Toyota City, Japan, Sept. 23, 2016 -- Toyota Motor Corporation (TMC) announces that it has developed a new deoxyribonucleic acid (DNA) analysis technology called Genotyping by Random Amplicon Sequencing (GRAS) using analytical materials that have been provided by the Kyushu Okinawa Agricultural Research Center (KARC) of the National Agriculture and Food Research Organization (NARO). This technology is capable of dramatically improving the efficiency of identifying and selecting useful genetic information for agricultural plant improvement. This newly developed technology should lead to substantial time and cost savings in the agricultural plant improvement process.... more

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