News Releases

Toyota Research Institute Partners with University of Michigan to Accelerate Artificial Intelligence Research

Toyota Research Institute Partners with University of Michigan to Accelerate Artificial Intelligence Research

August 10, 2016
ANN ARBOR (August 10, 2016) – Research focused on artificial intelligence, robotics and autonomous driving at the University of Michigan (U-M) will get a major boost thanks to an initial $22 million commitment from the Toyota Research Institute (TRI), announced today by TRI-CEO Gill Pratt in an address to the U-M faculty.... more

Fueling the Future

Fueling the Future

August 09, 2016
TORRANCE, CALIF. (Aug. 9, 2016) – Game-based learning. Augmented reality virtual field trips. Biometric eye-tracking to determine how students absorb and understand content.

Today’s classroom is evolving. The next generation of innovators crave hands-on learning experiences and working alongside professionals who share their passion. Toyota embraces this collaborative spirit and an ongoing commitment to STEM education. That’s why Toyota is partnering with Horizon Educational Group to bring the Hydrogen Horizon Automotive Challenge to 20 California schools in Los Angeles and Orange Counties.
 ... more

Toyota Takes Corolla's 50th Anniversary Celebration to West Coast

Toyota Takes Corolla's 50th Anniversary Celebration to West Coast

August 05, 2016
Torrance, Calif., Aug. 5, 2016 – Toyota continues to celebrate the Corolla’s 50th anniversary across the U.S., and is making a stop at the 2016 “Celebrando Latinas” conference taking place August 6, 2016, at the Hilton San Diego Bayfront in San Diego, California.... more

Team Spirit Tops Podium in New National Toyota Campaign

Team Spirit Tops Podium in New National Toyota Campaign

August 05, 2016
LOS ANGELES (Aug. 5, 2016) – What do skydivers, Toyota team members and world-class athletes Summer Sanders and Amy Purdy have in common? Teamwork.... more

Toyota Motor Corporation (TMC) Announces First Quarter Financial Results

Toyota Motor Corporation (TMC) Announces First Quarter Financial Results

August 04, 2016
Toyota City, Japan, Aug. 4, 2016 -- Toyota Motor Corporation (TMC) today announces its financial results for the first quarter ended June 30, 2016.... more

Toyota Supports Community Empowerment at the 2016 National Urban League Conference

Toyota Supports Community Empowerment at the 2016 National Urban League Conference

August 02, 2016
NEW YORK CITY, August 2, 2016 – All roads will lead to Baltimore tomorrow for the 2016 National Urban League’s Annual Conference featuring numerous business and community empowerment workshops led by prominent business and civil rights leaders during the four-day event at the Baltimore Convention Center. Toyota, a major sponsor, celebrates its 25th anniversary with the National Urban League, the nation’s largest historic, civil rights and urban advocacy organization.... more

Toyota Releases Pricing for All-New 2017 Tacoma TRD Pro

Toyota Releases Pricing for All-New 2017 Tacoma TRD Pro

August 02, 2016
TORRANCE, Calif., August 2, 2016 -- It’s dirtier than ever and it’s coming soon!  It’s the highly anticipated return of the all-new Toyota Tacoma TRD Pro!  Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping Tacoma TRD Pro will be up for any challenge.... more

Toyota Motor Sales Reports July 2016 Sales

Toyota Motor Sales Reports July 2016 Sales

August 02, 2016
TORRANCE, Calif. (August 2, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported July 2016 sales of 214,233 units, a decrease of 1.4 percent from July 2015 on a volume basis. With the same amount of selling days in July 2016 compared to July 2015, sales were down 1.4 percent on a daily selling rate (DSR) basis. ... more

July 2016 Sales Chart

July 2016 Sales Chart

August 02, 2016

Toyota Celebrates Lollapalooza’s 25-Year Music Extravaganza by Adding an Extra Hour to the Day

Toyota Celebrates Lollapalooza’s 25-Year Music Extravaganza by Adding an Extra Hour to the Day

August 01, 2016
Chicago (August 1, 2016) – Remember the first time you went to Lollapalooza? The extravaganza turned 25 this year, and to help celebrate the milestone anniversary, hosted the 25th Hour (#25thHour), a surprise concert featuring breakthrough Grammy-nominated recording artist Leon Bridges and Outkast rapper Big Boi. The exclusive, pop-up concert was accessible only to Lollapalooza festival-goers who used Toyota’s limited-time “golden ticket” Snapchat geo-filter.... more

Toyota Makes Million Dollar Commitment to Youth and Family Programs at New Texas Rangers MLB Youth Academy

Toyota Makes Million Dollar Commitment to Youth and Family Programs at New Texas Rangers MLB Youth Academy

July 28, 2016
Arlington, Texas (July 28, 2016) — Kids and families in North Texas will soon have more opportunity for learning and play. The Texas Rangers and Toyota, the Official Truck Sponsor of the Texas Rangers, have announced an additional partnership that will greatly enhance the experience and programs at the new Texas Rangers MLB Youth Academy at Mercy Street Sports Complex.
 ... more

Toyota Gets a Kick Out of US Youth Soccer

Toyota Gets a Kick Out of US Youth Soccer

July 26, 2016
TORRANCE, Calif. (July 26, 2016) — Toyota is partnering with US Youth Soccer to celebrate the achievements and participation of all youth soccer athletes and coaches at the 2016 US Youth Soccer National Championship in Frisco, Texas, July 26–28. Toyota is also the official automobile of US Youth Soccer. ... more

Toyota Celebrates Hispanic Community at 2016 National Council of La Raza (NCLR) Conference

Toyota Celebrates Hispanic Community at 2016 National Council of La Raza (NCLR) Conference

July 26, 2016
ORLANDO, July 26, 2016 – Toyota, the No. 1 auto company among U.S. Hispanics for 12 consecutive years, returned as co-title sponsor of the 2016 NCLR Conference, which is taking place July 23-26, 2016 in Orlando, FL. As part of the celebration, Toyota gave away a brand new 2016 Corolla at the annual Latinas Brunch on Sunday, July 24.... more

Engineers of Tomorrow: Toyota Helps Michigan Science Center ‘Catch ‘Em All’

Engineers of Tomorrow: Toyota Helps Michigan Science Center ‘Catch ‘Em All’

July 21, 2016
Detroit (July 21, 2016) -- Inspiring today’s students to become tomorrow’s science and engineering leaders is something Toyota believes is critical to society. Whether it’s autonomous cars, flying cars or something that has yet to be envisioned, the future of mobility depends on sparking children’s interests in engineering and science careers.... more

Toyota and Cincinnati Children’s Partner with Children’s Health to Launch Buckle Up for Life in North Texas

Toyota and Cincinnati Children’s Partner with Children’s Health to Launch Buckle Up for Life in North Texas

July 21, 2016
Dallas (July 21, 2016) – What if there was a way to help prevent a leading cause of childhood death, but three out of four of us were doing it wrong? The startling truth is that 75 percent of car seats in the U.S. are not used correctly.[1] Additionally, 78.6% of children inspected at The Safety Source-Injury Prevention Service’s 2013 child passenger safety program at Children’s Medical Center Dallas were riding incorrectly, or worse, arrived at inspection stations unrestrained.[2]
 
To help address this, Toyota and Cincinnati Children’s have partnered with Children’s Health, the leading pediatric health care system in North Texas, to launch the national education program Buckle Up for Life in North Texas. During the six week program, trained specialists work closely with parents and caregivers to teach them about all aspects of car seats, booster seats and seat belts. The program is offered in English and Spanish and provides free seats to families in need.... more

Rally RAV4 and Millen Finish Strong at NEFR

Rally RAV4 and Millen Finish Strong at NEFR

July 20, 2016
Torrance, Calif., July 20, 2016 --  When you turn in a flawless race performance, the results are usually always good.  The New England Forest Rally (NEFR), held this past weekend, was no exception to that rule.  Ryan Millen and his 2016 RAV4 SE finished in second place in the 2WD Class, just 14 seconds in back of the Ford Fiesta ST of Cameron Steely after over 100 miles of stages. The performance keeps Millen and co-driver, Christina Fate, in the hunt for the championship with just two races to go.... more

WWF and Toyota Form Global Partnership, Join Forces on Living Asian Forest Project and Climate Change

WWF and Toyota Form Global Partnership, Join Forces on Living Asian Forest Project and Climate Change

July 20, 2016
TOKYO (July 20, 2016) -- WWF and Toyota Motor Corporation have entered into a five-year agreement aimed at accelerating the globe's transition to sustainability. Through this partnership, the organizations will work together to promote biodiversity conservation, raise environmental awareness and accelerate the move toward a "zero carbon" society.... more

The Electrochemical Society and Toyota North America Announce 2016-2017 Fellowship Winners for Projects in Green Energy Technology

The Electrochemical Society and Toyota North America Announce 2016-2017 Fellowship Winners for Projects in Green Energy Technology

July 15, 2016
Pennington, N.J.  (July 15, 2016) -- The ECS Toyota Young Investigator Fellowship Selection Committee has selected three recipients who will receive a minimum of $50,000 each for fellowships for projects in green energy technology. The winners are Professor Elizabeth Biddinger, City College of New York; Professor Joaquin Rodriguez Lopez, University of Illinois at Urbana-Champaign; and Professor Joshua Snyder, Drexel University.... more

New England Forest Rally Next Stop for RAV4 to Conquer

New England Forest Rally Next Stop for RAV4 to Conquer

July 13, 2016
Torrance, Calif., July 13, 2016 -- It’s great to be tied for first place.  But it’s even better when the lead is all your own.  This weekend, at New England Forest Rally (NEFR) in Newry, Maine, Ryan Millen, Christina Fate and the Rally RAV4 are hoping to claim the top spot in the championship standings for the Rally America National Championship. The RAV4 and Millen share the lead with the Ford Fiesta ST of Cameron Steely.  Each has 79 points in the 2WD Class... more

Elbow Grease: TMMWV Team Members Volunteer to Help Flood Victims Dig Out

Elbow Grease: TMMWV Team Members Volunteer to Help Flood Victims Dig Out

July 13, 2016
Toyota Motor Manufacturing West Virginia (TMMWV) team member Tony Perry is known as “the Refrigerator.”
 
Perry, you see, has the strength and stomach to remove refrigerators and freezers from homes devastated by a record-breaking flood in Clendenin, W.Va., about 60 miles east of TMMWV. He’s one of more than 100 team members who have volunteered to help residents in the aftermath of the June 23 thunderstorms that dropped some 10 inches of rain in only a few hours. The adjoining Elk River rose more than 27 feet, coating the town of 1,200 residents in mud and claiming 25 lives.... more

Latin Music Bands Rock Chicago

Latin Music Bands Rock Chicago

July 12, 2016
Torrance, Calif.  (July 12, 2016) – The summer music scene kicked into high gear this weekend during one of the nation’s largest Latin alternative music festivals, Ruido Fest.  ... more

Norm!

Norm!

July 07, 2016
You can call him the Sultan of Sequoia, the Head Honcho of Highlander, the Sire of the Sienna, but Toyota Motor Manufacturing, Indiana President Norm Bafunno has no problem talking sports, family and misfiring a few thousand emails.
 ... more

June 2016 Sales Conference Notes

June 2016 Sales Conference Notes

July 01, 2016
Toyota Division Vice President of Sales Operations Paul Holdridge and Lexus Division Vice President of Sales Operations Steven Hearne discuss June 2016 Sales on July 1, 2016.... more

Toyota Motor Sales Reports June 2016 and First Half Sales

Toyota Motor Sales Reports June 2016 and First Half Sales

July 01, 2016
TORRANCE, Calif. (July 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported June 2016 sales of 198,257 units, a decrease of 5.6 percent from June 2015 on a volume basis. With one more selling day in June 2016 compared to June 2015, sales were down 9.2 percent on a daily selling rate (DSR) basis. ... more

June 2016 Sales Chart

June 2016 Sales Chart

July 01, 2016

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