Safety and Quality Initiatives

Toyota Seeks Independent, Industry-Wide Joint Testing Initiative for Takata Airbag Inflators

Toyota Seeks Independent, Industry-Wide Joint Testing Initiative for Takata Airbag Inflators

December 02, 2014
TORRANCE, Calif., Dec 2, 2014 Toyota today called for a coordinated industry-wide joint initiative to independently test Takata airbag inflators that have been the subject of recent recalls. The goal of this initiative is to address affected automakers’ issues related to the airbag inflator recalls and supplement testing being undertaken by Takata in order to address customer concerns about safety.... more

Over the River and Through the Woods, Safely Buckled Up We Go!

Over the River and Through the Woods, Safely Buckled Up We Go!

November 19, 2014
New York, NY, Nov. 19, 2014 – More than 43 million Americans traveled for Thanksgiving last year and ninety percent of them did so by car.1 That’s why, as we approach the busiest travel season of the year, travel safety information is more important than ever – especially for children.  Did you know that children’s winter coats should be removed before placing them in a car seat?  What about the startling fact that three out of four car seats are incorrectly installed?... more

Buckle Up for Life: Toyota and Cincinnati Children’s Hospital Medical Center Increase Child Passenger Safety across the Country and Expand Program

Buckle Up for Life: Toyota and Cincinnati Children’s Hospital Medical Center Increase Child Passenger Safety across the Country and Expand Program

September 10, 2014
New York, N.Y., Sept. 10, 2014 - What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong?  The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are installed incorrectly.... more

2014 Toyota Advanced Safety Seminar - Ken Koibuchi

2014 Toyota Advanced Safety Seminar - Ken Koibuchi

September 04, 2014
Toyota Motor Corporation General Manager of Intelligent Vehicle Development Ken Koibuchi speaks at the Toyota Advanced Safety Seminar, Wednesday, Sept. 4, 2014.... more

2014 Toyota Advanced Safety Seminar - Seigo Kuzumaki

2014 Toyota Advanced Safety Seminar - Seigo Kuzumaki

September 04, 2014
Toyota Motor Corporation Chief Safety Technology Officer Secretary Seigo Kuzumaki speaks at the Toyota Advanced Safety Seminar, Wednesday, Sept. 4, 2014.... more

Toyota Brings Advanced Automated Vehicle Technology to U.S. Roads

Toyota Brings Advanced Automated Vehicle Technology to U.S. Roads

September 04, 2014
ANN ARBOR, Mich. (September 4, 2014) – It’s not science fiction anymore. Toyota is putting the future of auto safety technology on display, including environment-mapping systems that can track objects on the road both day and night, 3D information displays that transform the ability to provide road information to drivers, and an advanced driving support system that will be available to U.S. customers in the mid-decade.... more

2014 Toyota Advanced Safety Seminar - Bill Fay

2014 Toyota Advanced Safety Seminar - Bill Fay

September 04, 2014
TMS Group Vice President and Toyota Division General Manager Bill Fay spoke at the Toyota Advanced Safety Seminar, Wednesday, September 3, 2014. ... more

Toyota Helping to Protect Tomorrow's Drivers Today

Toyota Helping to Protect Tomorrow's Drivers Today

September 04, 2014
ANN ARBOR, Mich. (Sept. 4, 2014) – With the goal of making tomorrow’s driving safer, Toyota’s Collaborative Safety Research Center (CSRC) announced that it is significantly expanding its mission to advance automotive safety research, with a new focus on the challenges and opportunities that evolving vehicle technologies will present over the next decade.... more

Toyota Debuts Driver Awareness Research Vehicle at Los Angeles Auto Show

Toyota Debuts Driver Awareness Research Vehicle at Los Angeles Auto Show

November 20, 2013
Los Angeles, Calif. (November 20, 2013) – What if we could reduce driver distraction before ever putting a key in the ignition? That’s the focus of the Driver Awareness Research Vehicle (DAR-V) that Toyota unveiled at the 2013 Los Angeles Auto Show today.... more

More Than A Quarter of Houston Teens Read a Text or Email Every Time They Drive, According to Study by University of Michigan Transportation Research Institute and Toyota

July 24, 2013
TORRANCE, Calif., July 24, 2013 – Toyota Motor Sales, U.S.A., Inc. (TMS), today announced Houston findings from a major, national study of teen drivers (ages 16 to 18) and parents of teen drivers conducted jointly with the University of Michigan Transportation Research Institute (UMTRI).     
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Teen Vogue and Toyota Partner on Safe Driving Campaign to Help Educate and Empower Teenage Girls

April 04, 2013
New York, NY, April 4, 2013 - In conjunction with Distracted Driving Awareness Month in April, Teen Vogue and Toyota announced today “Arrive in Style,” a safe driving campaign to raise awareness of the dangers of distracted driving among teenage girls and inspire them to make a mutual commitment with their mothers to drive safely.
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TMC Opens Intelligent Transport System Test Site in Japan

November 12, 2012
Toyota City, Japan, Nov. 12, 2012 — Toyota Motor Corporation (TMC) today began full-scale operations at its ITS Proving Ground, a new test site — within the grounds of the Higashi-Fuji Technical Center in Susono City, Shizuoka Prefecture — established with the aim of reducing traffic accidents through Intelligent Transport System (ITS) technology.
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TMC Develops Collision Avoidance Assist System Effective at High Speeds

November 12, 2012
Toyota City, Japan, Nov. 12, 2012 — Toyota Motor Corporation (TMC) announces that it has developed a Pre-collision System (PCS) with collision avoidance assist that is effective in helping mitigate even high-speed collisions.... more

Toyota and the University of Michigan Transportation Research Institute Launch Teen Driver Distraction Study

September 13, 2012
WASHINGTON, D.C. (Sept. 13, 2012) – At a Safety Research Forum here yesterday, Toyota announced that it has teamed up with the University of Michigan Transportation Research Institute (UMTRI) to conduct a major new study of 5,600 teens and adults.
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Toyota Collaborative Safety Research Center Launches Seven New Projects and Four New Partnerships with Leading Academic and Research Institutions

September 13, 2012
Washington, DC, September 13, 2012 – At a Safety Research Forum here yesterday, Toyota announced the expansion of its groundbreaking partner-based automotive safety initiative with the launch of seven new research programs in partnership with leading research institutions from across North America.... more

Toyota's Collaborative Safety Research Center Announces Four New Safety Research Projects

December 06, 2011
Ann Arbor, Mich., Dec. 6, 2011 – Toyota’s Collaborative Safety Research Center (CSRC) today announced four new research projects and three new research partnerships aimed at advancing the development of innovative vehicle safety technologies across the automotive industry.
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Toyota Collaborative Safety Research Center Announces 10 New Projects and Six New Partnerships With Leading Academic and Research Institutions

September 14, 2011
Ann Arbor, MI, September 13, 2011 – Toyota’s Collaborative Safety Research Center (CSRC) today announced 10 new research initiatives and new research agreements with six leading North American universities and research institutions to enhance the development, testing and implementation of new automotive safety innovations across North America.
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Toyota Receives Recommendations from North American Quality Advisory Panel

May 23, 2011
NEW YORK, NY – May 23, 2011 -- Toyota said today that it has received the recommendations provided in a report from its independent North American Quality Advisory Panel, led by former Transportation Secretary Rodney Slater.... more

Progress Report: Expanded Leadership in Safety & Innovation, Even Stronger Focus on Customers


Toyota Launches New Collaborative Safety Research Center in Ann Arbor, Michigan

January 09, 2011
Toyota announced today that it is launching a new, advanced safety research center that will collaborate with leading North American universities, hospitals, research institutions, federal agencies and other organizations on projects aimed at reducing the number of traffic fatalities and injuries on America’s roads.... more

2010 Year-End Progress Report: Major Changes Help Toyota Put Even More Focus on Its Customers

December 20, 2010
Dec. 20, 2010 -- Toyota has taken major steps to become an even more responsive, customer-focused organization – and to strengthen our leadership in automotive quality and safety.... more

Toyota Announces New Quality Leadership Initiatives, Building on Significant Accomplishments to Date

October 04, 2010
Toyota Motor Engineering and Manufacturing North America, Inc. (TEMA) announced today that it has broadened the scope of its successful on-site SMART evaluation process following a sharp drop in customer concerns regarding acceleration reported to the company, which have decreased by 80 percent compared to April 2010.... more

Toyota's Proactive Steps in 2010 to Help Ensure Quality and Safety

August 04, 2010
At Toyota, we’ve taken major steps to become a more responsive, safety-focused organization.... more

Toyota to Expand Product Quality Field Offices Across United States and Canada

July 08, 2010
Toyota Motor Sales (TMS), USA., Inc., today announced that it is expanding its Product Quality Field Office program to four additional U.S. regional sales areas, following the success of a pilot program launched in the New York region in late 2009. TMS will officially open its next Product Quality Field Office in San Francisco this month, and an additional three offices across the U.S. over the next 12 months.... more

Toyota Features Star Safety System in New Advertising Campaign

June 09, 2010
Toyota Motor Sales, U.S.A., Inc. (TMS) is highlighting its Star Safety System™, which combines five safety technologies as standard equipment on all new Toyota models, as part of a new national advertising campaign.... more

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