News Releases

2017 Tacoma Product Information

2017 Tacoma Product Information

November 08, 2016

2017 Tacoma Welcomes All-New TRD Pro to Its Work-Hard, Play-Hard Lineup

2017 Tacoma Welcomes All-New TRD Pro to Its Work-Hard, Play-Hard Lineup

November 08, 2016
Last year, the midsize pickup truck segment got thoroughly rocked by the introduction of the all-new Toyota Tacoma. Well, the Tacoma isn’t done shaking things up, and for 2017, the venerated pickup welcomes the toughest model ever to its storied lineage, the new TRD Pro. It is, without a doubt, the ultimate expression of Tacoma off-road capability, versatility, and design.... more

2016 - 2017 Toyota Full-Line and Scion Pricing

2016 - 2017 Toyota Full-Line and Scion Pricing

November 03, 2016

2016 SEMA - Toyota Media Guide

2016 SEMA - Toyota Media Guide

November 01, 2016

Toyota Goes to the Extreme with SEMA 2016 Builds

Toyota Goes to the Extreme with SEMA 2016 Builds

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Today Toyota revealed an unprecedented suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show. Toyota selected each vehicle to either honor the past, explore the present or reveal the extreme—and in some extreme cases, all three of these elements come into play. There is even a special display honoring Corolla’s 50 years. ... more

Toyota's Tacoma TRD Pro Race Truck Revealed at SEMA

Toyota's Tacoma TRD Pro Race Truck Revealed at SEMA

November 01, 2016
TORRANCE, Calif., (November 1, 2016)In 1979, Toyota decided that off-road racing was a good way to demonstrate the durability of its trucks. Today, the newest addition to Toyota’s TRD collection, the Tacoma TRD Pro Race Truck debuts as a key showpiece at TOYOTA’s booth at the 2016 Specialty Equipment Market Association (SEMA) Show. ... more

All-New 2017 Toyota Tacoma TRD Pro Voted Mid-size Truck of Texas by Texas Auto Writers Association

All-New 2017 Toyota Tacoma TRD Pro Voted Mid-size Truck of Texas by Texas Auto Writers Association

October 12, 2016
The 2017 Toyota Tacoma TRD Pro showed off its off-road prowess at the 2016 Texas Auto Writers Association’s (TAWA) Texas Truck Rodeo, winning the Mid-size Pickup Truck of Texas award.... more

Toyota Provides Something for Everyone at the State Fair of Texas  with Truck Debuts, Soccer Stars and Fun for the Entire Family

Toyota Provides Something for Everyone at the State Fair of Texas with Truck Debuts, Soccer Stars and Fun for the Entire Family

September 29, 2016
DALLAS (Sept. 29, 2016) – State Fair of Texas visitors will have a wide range of experiences from Toyota at this year’s event, scheduled for Sept. 30 to Oct. 23. An added bonus for Texans, the all-new 2017 Tacoma TRD Pro will make its Texas debut at the event, allowing attendees to see the world’s most rugged and capable mid-size truck up close and personal.... more

The Truck Whisperer

The Truck Whisperer

September 06, 2016
At the Toyota Technical Center in York Township, Mich., Mike Sweers serves as the chief engineer for both the Tundra and Tacoma.  Take a ride to Southeastern Michigan to find out a little more about the life of a chief engineer and what goes into making Toyota trucks the toughest on the road. ... more

Toyota Releases Pricing for All-New 2017 Tacoma TRD Pro

Toyota Releases Pricing for All-New 2017 Tacoma TRD Pro

August 02, 2016
TORRANCE, Calif., August 2, 2016 -- It’s dirtier than ever and it’s coming soon!  It’s the highly anticipated return of the all-new Toyota Tacoma TRD Pro!  Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping Tacoma TRD Pro will be up for any challenge.... more

Toyota Enters into Multi-Year Partnership with Texas Rangers

Toyota Enters into Multi-Year Partnership with Texas Rangers

April 21, 2016
Arlington, Texas, April 21, 2016 -- The Texas Rangers and Toyota today announced that the club and the automobile manufacturer have entered into a multi-year partnership. Under the agreement, Toyota becomes the Official Truck Sponsor of the Texas Rangers. The sponsorship will highlight Toyota’s two Texas-built trucks, Tacoma and Tundra.... more

Toyota Compact Truck/ Tacoma 4x2 Chronology

February 29, 2016
The chronology of Toyota's Compact Truck/ Tacoma 4x2 ... more

Toyota Light Truck and SUV Chronology

February 29, 2016

Toyota Compact Truck/ Tacoma 4x4 Chronology

February 29, 2016

2016 Chicago Auto Show - 2017 Toyota Tacoma TRD Pro Debut

2016 Chicago Auto Show - 2017 Toyota Tacoma TRD Pro Debut

February 11, 2016
Toyota Division Group Vice President and General Manager Bill Fay unveils the 2017 Toyota Tacoma TRD Pro at the Chicago Auto Show, Feb. 11, 2016.... more

2017 Toyota Tacoma TRD Pro - - Dirtier Than Ever!

2017 Toyota Tacoma TRD Pro - - Dirtier Than Ever!

February 11, 2016
CHICAGO, Feb. 11, 2016 - - Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping TRD Pro Series from Toyota is up for any challenge. Two years ago, the TRD Pro Series arose from Toyota’s storied off-road racing heritage, with its numerous victories in the grueling Baja off-road endurance races.  Born from this experience, the Toyota TRD Pro Series Tacoma, Tundra, and 4Runner have helped serious off-roaders go places they never dreamed possible.... more

Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

January 07, 2016
DETROIT, Jan. 7, 2016 – It’s the midway point of the second decade of the 21st century, and future mobility is beginning to come into sharp focus. Technology advancements are ushering in a wave of new conceptual ideas for how people might be transported in the long term, with a focus on clean power, greater safety and more convenience. The Toyota exhibit at the 2016 North American International Auto Show (NAIAS), from January 16-24 in Detroit, provides a glimpse at this transformational change to mobility while showing off the full line of new cars, trucks and SUVs available today.... more

Toyota Is Tops for Hispanic Consumers

Toyota Is Tops for Hispanic Consumers

November 20, 2015
Los Angeles (Nov. 20, 2015) – Highlighting a commitment to innovation, superior design and appeal to Hispanic families, the Hispanic Motor Press Awards® has named the 2016 Toyota Mirai and 2016 Toyota Tacoma among its Best Cars of 2016. The Mirai hydrogen fuel cell vehicle was honored with the Innovation Award, while the Tacoma mid-size pickup was selected best Pickup L-Duty truck.... more

Toyota Reimagines Marty Mcfly's Dream Truck With 2016 Tacoma

Toyota Reimagines Marty Mcfly's Dream Truck With 2016 Tacoma

November 03, 2015
TORRANCE, Calif., Nov. 3, 2015—Here’s a Toyota truck made for movie fans. Using the all-new 2016 Toyota Tacoma that went on sale in September, Toyota re-created the famous 4X4 from the Back to the Future franchise to delight the fans at the SEMA Show in Las Vegas.... more

Toyota Reimagines Marty McFly's Dream Truck with 2016 Tacoma

Toyota Reimagines Marty McFly's Dream Truck with 2016 Tacoma

October 21, 2015
TORRANCE, Calif. (Oct. 21, 2015) – Toyota is celebrating October 21, 2015 – the futuristic date first introduced in Back to the Future Part II – with a re-creation of Marty McFly’s dream truck. Using the all-new 2016 Toyota Tacoma that went on sale in September, fans in Los Angeles, New York and Dallas can see the truck in major tourist destinations for today only.... more

All-New 2016 Toyota Tacoma Voted Mid-size Truck of Texas by Texas Auto Writers Association

All-New 2016 Toyota Tacoma Voted Mid-size Truck of Texas by Texas Auto Writers Association

October 13, 2015
SAN ANTONIO (Oct. 13, 2015) – The 2016 Toyota Tacoma rocked its all-new powertrain, enhanced suspension tuning and off-road technology, earning it Mid-size Pickup Truck of Texas at the Texas Auto Writers Association’s (TAWA) annual Texas Truck Rodeo event.      ... more

Toyota Recalls Certain Tacoma Pickup Trucks

Toyota Recalls Certain Tacoma Pickup Trucks

October 13, 2015
TORRANCE, Calif., October 13, 2015 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 310 Model Year 2016 Tacoma Pickup Trucks. ... more

Toyota Gets Down and Dirty in Action-Packed Marketing Campaign for the All-New 2016 Tacoma

Toyota Gets Down and Dirty in Action-Packed Marketing Campaign for the All-New 2016 Tacoma

October 05, 2015
TORRANCE, Calif., Oct. 5, 2015 – If your heart doesn’t beat a little faster after watching the all-new Toyota Tacoma broadcast spots, you might want to check your pulse.... more

2016 Toyota Tacoma Product Information

2016 Toyota Tacoma Product Information

August 17, 2015

The All-New 2016 Toyota Tacoma Mid-Size Pickup is Ready to Rock on ... and Off-Road

The All-New 2016 Toyota Tacoma Mid-Size Pickup is Ready to Rock on ... and Off-Road

August 17, 2015
The Tacoma Dynasty rolls on! Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running retains its throne on the mountaintop for dirt stomping adventurers. For decades, Toyota truck owners have come to expect the toughest, most durable pickup in the segment. The all-new Tacoma carries on a legacy of off-road victories and over seven million compact and mid-size Toyota trucks sold since 1964. It is, inside and out, the best Tacoma ever. ... more

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