News Releases
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May 14, 2012
All-New 2012 Yaris: A Great Blend of Performance, Convenience, MPG and SafetyTorrance, Calif., May 14, 2012 -- With sales up 140 percent in April and 70 percent for the year, the 2012 subcompact Toyota Yaris proves to be an outstanding choice for performance, comfort, fuel efficiency and safety. (more) |
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February 15, 2012
Toyota Motor Corporation Vehicles Dominate J.D. Power and Associates 2012 Vehicle Dependability StudyTORRANCE, Calif., February 15, 2012 – Eight Lexus, Toyota, and Scion models captured segment awards in the 2012 J.D. Power and Associates Vehicle Dependability Study, a performance equal to all other vehicle brands combined and more than twice as many as the runner-up nameplate.(more) |
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December 15, 2011
Fifteen Toyota, Lexus and Scion Vehicles Earn Top Safety Pick AwardsDecember 15, 2011 -- The Insurance Institute for Highway Safety (IIHS) today announced that 15 Toyota, Lexus, and Scion vehicles earned Top Safety Pick awards for the 2012 model year, more than any other automaker.(more) |
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November 18, 2011
Toyota Enhances 2011 Los Angeles Auto Show Consumer Experience On-Site, Online and On-the-GoTORRANCE, Calif. (Nov. 18, 2011) – Toyota Motor Sales, U.S.A., Inc. is providing visitors to the 2011 Los Angeles Auto Show social and mobile activities that allow them to experience the show in new and unique ways while engaging with the brand at and around the Los Angeles Convention Center.(more) |
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October 27, 2011
2011 SEMA Show: Toyota Yaris B-Spec Club RacerThe 2011 SEMA Show will feature the debut of the Toyota Yaris B-Spec Club Racer at a press conference in the Toyota exhibit in Nov. 1 at 10 a.m. Pacific Time.(more) |
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August 17, 2011
All-New Yaris Sized Right for Fun and FunctionLOS ANGELES, August 17, 2011 – With the right size for drivers who need an agile and functional vehicle, the all-new 2012 Toyota Yaris Liftback arrives this fall with sporty styling, outstanding safety features and improved fuel economy.(more) |
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August 08, 2011
Toyota Announces 2012 Prices for Yaris, Sequoia, Tundra and SiennaTORRANCE, Calif., August 8, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer’s suggested retail prices (MSRP) for the all-new 2012 next-generation Yaris subcompact. Also announced were MSRPs for the 2012 Tundra full-size pickup truck, Sequoia large sport utility vehicle (SUV) and Sienna van. (more) |
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March 31, 2011
Toyota Motor Sales Announces Price Increase for 2011 Toyota, Scion and Lexus ModelsTORRANCE, Calif., March 31, 2011 - - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for most 2011 Toyota, Scion and Lexus models. (more) |
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March 17, 2011
Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2011 Vehicle Dependability StudyJ.D. Power and Associates today announced the results from their 2011 Vehicle Dependability Study (VDS), covering 2008 model year vehicles. (more) |
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December 03, 2010
Toyota Announces Prices for 2011 Corolla and MatrixToyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Corolla and Matrix. MSRP adjustments were also announced on 13 current 2011 Toyota models including Yaris Liftback and Yaris Sedan, Camry and Camry Hybrid, Avalon, RAV4, Highlander and Highlander Hybrid, Venza, 4Runner, Sienna, Sequoia and Land Cruiser. MSRP adjustments were also announced on all 2011 Lexus models. (more) |
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November 01, 2010
2010 SEMA Show: Yaris GT-S Club RacerThe Toyota Yaris is well-known as a value-driven sub-compact car with proven reliability and excellent fuel efficiency. It has also proven in past SEMA shows to be very versatile when it comes to customization. The little sub-compact returns to the 2010 SEMA Show, this time proving it can also be converted into a very capable race car. (more) |
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September 17, 2010
Toyota Passenger Car ChronologyThe chronology of Toyota's passenger cars. (more) |
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September 09, 2010
2011 Toyota Yaris Offers Class-Leading Safety FeaturesThe 2011 Toyota Yaris Sedan and Liftback models combined European-influenced design with stellar fuel economy and a large array of safety features. The standard Toyota Star Safety System™ includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. (more) |
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July 16, 2010
Toyota Announces Pricing on 2011 Yaris, RAV4, Land Cruiser, Sequoia, Tundra, Camry, Camry Hybrid, Avalon, Sienna, and 2011 Scion xDToyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Yaris subcompact, RAV4 compact SUV, Land Cruiser premium SUV, Sequoia full-size SUV, and Tundra full-size pickup truck. These 2011 models will begin arriving at dealerships in August, with the exception of RAV4 (September). The following 2011 models that are already on sale will receive price adjustments: Camry and Camry Hybrid mid-size sedans, Avalon premium mid-size sedan, and the Sienna minivan. (more) |
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June 28, 2010
Toyota Yaris Engineered for Value, Variety and SafetyThe value-engineered Toyota Yaris is the only vehicle in the subcompact entry-level segment to offer three distinct body styles for a variety of personal tastes and needs. (more) |
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June 07, 2010
Toyota Captures Top Spot in Four Categories in Edmunds.com’s Lowest 'True Cost To Own' Awards for 2010Four Toyota vehicles today took the top spot in Edmund.com’s lowest True Cost to Own® vehicle awards for 2010. The Toyota Yaris sub-compact took home two awards, for Coupes under $25,000 and for Sedans under $15,000. The Tacoma won in the Compact Truck category and the Sienna in the Minivan/Van segment. (more) |
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March 02, 2010
Toyota Announces March Sales EventToyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history. (more) |
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February 10, 2010
Toyota and Lexus Dominate 2010 IntelliChoice.com Best Overall Values of the Year AwardsToyota and Lexus once again captured more trophies than any other automaker in the 23rd annual Intellichoice.com “Best Overall Values of the Year” (BOVY) awards, announced today at the 2010 Chicago Auto Show. Intellichoice.com is a leading source for automotive ownership cost and value analysis of cars, trucks, crossovers and sport utility vehicles (SUV’s). The annual BOVY awards identify best-in-class vehicles that deliver outstanding value and lower than expected costs over time. (more) |
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November 02, 2009
Hard Kandy Toyota Custom YarisThe Toyota Yaris is known for offering its owners a stylish package, with an emphasis on value. Yaris buyers have creative spirits and when it comes to their vehicle, these owners value a balanced blend of style and feature content to reflect their own personalities. Toyota Motor Sales, USA, Inc. including their own Toyota Corporate Accessories Department (CAD), and some key aftermarket suppliers worked together to showcase an example of how a Yaris 5-Door Liftback can be customized to enhance its youthful attitude. (more) |
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September 24, 2009
2010 Toyota Yaris Gains Star Safety SystemToyota has added standard Vehicle Stability Control (VSC) and Traction Control (TRAC) to all Yaris models for 2010. These features make all Yaris models standard with Toyota Star Safety System™, which also includes an Anti-lock Braking System, Electronic Brake-force Distribution (EBD) and Brake Assist. Yaris is the only vehicle in its segment to offer this set of safety features as standard equipment. A manual transmission with standard tachometer is now available on the five-door model. Rear window defroster is now standard on all Yaris models. (more) |
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